Yusuf from LogiCluster



UI Design, Illustration



4 weeks, June 2018



Figma, WordPress

LogiCluster is building an AI-based dynamic pricing platform for the retail industry. It analyses and adjusts the prices to maximize profits. It guarantees 2-5% growth after implementation. They needed a marketing website that tells their story and expresses their personality. The client wanted to make the site engaging, and give it a cinematic, ExMachina-like feel.

Because it’s an AI-based tool, we came up with the idea of creating a chat experience on the homepage where visitors can have a (scripted) conversation with the AI. This helps the client capture leads. The rest of the website is pretty straight-forward.

Below is a clickable prototype. Use your mouse to navigate it. Tap the ‘maximize’ button to see it better.


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